OUR BUSINESS IS TO MOVE PEOPLE

The heart of this is our love of sport, with which we inspire and stimulate people to become active in their own individual way.Every day we see and experience sport, sport can enrich life, keeps us healthy, alive, makes us faster, more agile, more enduring, more team-able and sometimes even better.

And we at INTERSPORT offer everything that everyday athletes need: the right product, individual advice, inspiration and experience, the best service and also personal encouragement to override the laws of nature and surpass yourself.Sport is an encounter – with yourself and others.That's what makes him so unique.

Because we are firmly convinced: Sport is an elixir of life.This is our DNA.From day one, we move more people with our partners than anyone else.Nobody can do it like we can.That is our strength: 3 million athletes come and go with us.With around 800 champions on site, over 1,500 local stadiums and a playing surface of over 1 million m², we are the home stadium for all sports fans.A place of like-minded people and experiences and energy.This is how we write stories and history.

For more than 60 years we have been the front runner for the sport and health business.And wherever we look, we see people and opportunities to take action.Each of us is working hard to achieve this, in local shops and in the digital world.So we are what we have always been : BEST IN SPORTS.

BECAUSE WITH OUR LOVE OF SPORT, WE INSPIRES PEOPLE TO LIVE BETT

BEST IN SPORTS AS CORPORATE STRATEGY OF INTERSPORT

BEST IN SPORTS is our corporate strategy, which consistently focuses on attractive brick-and-mortar retail that is closely linked to professional e-commerce and omnichannel services. We are expanding our core business so that we can offer our dealers and industrial partners more services in the future and at the same time promote the development of new business models. BEST IN SPORTS sees itself as a holistic approach that includes the following core areas:

Best and largest dealer network

For us, our dealers are the best.With over 1,500 stores in Germany, INTERSPORT offers comprehensive access to the world of sports.This includes our INTERSPORT houses as well as strong cooperation partners in our network, such as 11teamsports.To find a retailer near you, click here.

INTERSPORT means sports competence

INTERSPORT is unbeatable when it comes to personal advice and competence.Our employees and dealers are committed athletes themselves and are keen to share their love of sport with others.At INTERSPORT you will not only find the right equipment, we also make sure that you can enjoy it for as long as possible.Depending on the focus, our dealers offer a variety of additional services.With the help of individual running analyzes or ergonomic advice, we will help you to find the product that suits you.And if you are still undecided, there is often the opportunity to test it in advance.Team equipment and jersey printing?No problem.And with our comprehensive repairs and services, we ensure that you are well prepared for each new season.Just ask your INTERSPORT dealer what is possible.You'll be amazed.

Best assortments of exclusive products and exclusive brands

Together with our industrial partners we launch exclusive products and campaigns at INTERSPORT. This is how we ensure that our customers always have the best products available, while offering our partners unique access to our retailers and communities. INTERSPORT is also home to seven exclusive brands. Our exclusive brands are primarily manufactured in Europe under fair working conditions and form the pinnacle of our sustainability efforts. You can find more information about our exclusive brands here

Best service portfolio in German sports retail

experience INTERSPORT has the best stationary offer and with the largest digital sports platform we connect customers, dealers and partners digitally.With numerous services, we offer the best shopping experience with a seamless link between online and offline.With our SCHUH COACH you can be sure to find the right shoe for you.You will also find a digital kiosk for online orders in every store.And if you want to order online, you can use Click & Collect to immediately check availability in your local store and pick up the product you want directly from the store. With BUY ONLINE - BUY LOCAL online orders are distributed to local shops according to the playmaker principle, from where the items reach the customer via the shortest route.In this way we support local trade and save on transport routes.

Local shopping experience with the best digital shopping

experience INTERSPORT has the best stationary offer and with the largest digital sports platform we connect customers, dealers and partners digitally. With numerous services, we offer the best shopping experience with a seamless link between online and offline. With our SCHUH COACH you can be sure to find the right shoe for you. You will also find a digital kiosk for online orders in every store. And if you want to order online, you can use Click & Collect to immediately check availability in your local store and pick up the product you want directly from the store. With BUY ONLINE - BUY LOCAL online orders are distributed to local shops according to the playmaker principle, from where the items reach the customer via the shortest route. In this way we support local trade and save on transport routes.

Best sports ecosystem with targeted customer loyalty

We support the sports community at the local level with numerous initiatives. With the RunClub , we have created a national community with local running clubs, coaching and additional online content. INTERSPORT Reisen offers a wide range of sports activities and age groups. You can find information about upcoming events here . Our rent & hire offer offers flexible access to winter sports equipment at top conditions. You can find more information about this here .

New business models expand the

retail focus We will expand the business model architecture of INTERSPORT in the future via retail media and data services. With INTERSPORT Marketing Services IMS , we have founded a young start-up in Berlin that focuses on marketing and retail-as-a-service offers for our partners. On this entrepreneurial basis, we want to develop further business models for INTERSPORT - also to accelerate our digital transformation.

CROSS-ENTERPRISE PURPOSE

The BEST IN SPORTS strategy is embedded in a company-wide purpose, our brand-oriented vision for INTERSPORT and the mission derived from it. All three elements convey a clear, attractive and motivating target image for INTERSPORT, which supports the implementation of our BEST IN SPORTS strategy and offers all employees, dealers and partners orientation on how we want to achieve our core goals.

  • PURPOSE

    With our love for sport, we inspire people to live better lives. Our purpose describes our contribution to society: why we exist and what guides our thoughts and actions. For us, this stems from our passion for and the potential of sport for a better life.

  • VISION

    INTERSPORT is the first choice for all topics related to sports and health. The vision describes the state we want to achieve and gives us long-term orientation. Our vision aims to strengthen our brand, deepen the bond with our community and achieve sustainable growth with new business models.

  • MISSION

    Together with our partners, we offer customers the best access to their world of sports. Our mission substantiates what we do to achieve our vision. With new customer-centric services, we are strengthening our range and our position in the market so that our retailers can concentrate even more on their core competencies in order to successfully and profitably operate their sports retail stores in the stationary environment. For this purpose, a change-oriented culture as well as open and honest communication between the dealer organization and the head office is our starting point to underpin the transformation of INTERSPORT from a purchasing community to an innovation community.